May 11, 2020
Social media allows those living with medical conditions to share health anecdotes and advice to a wider audience, turning many patients into influencers within their condition's community. Healthcare companies, in turn, have increasingly tapped into these networks by partnering with influencers on campaigns. Julie...
May 4, 2020
Influencers aren't just promoting beauty, lifestyle, and fashion products anymore, they're posting #ads with medical devices, pharmaceuticals, and even testimonials on surgical techniques. But is this ethical? Dr. Sophie Boerman, who studies consumers' understanding of sponsored content, helps us understand why...